Case Study

FAST, GLOBAL, AND ENTREPRENEURIAL: SUPPLY CHAIN MANAGEMENT, HONG KONG STYLE An Interview with ocean captain Fung BY JOAN MAGRETTA S UPPLY CHAIN MANAGEMENT is operative its Way onto the strategic agendas of CEOs in an expanding list of industries, from autos to personal computers to expressive style retailing. Propelling that change is the restructuring of international competition. As companies focus on their core activities and outsource the rest, their succeeder increasingly depends on their susceptibility to control what happens in the note value reach impertinent their own boundaries. In the 1980s, the focus was on supplier frag custodytisenerships to improve cost and quality. In todays faster-paced markets, the focus has shifted to innovation, flexibility, and speed. put on Li et) Fung, Hong Kongs largest export trading company and an innovator in the maturement of supply chain management. On behalf of its customers, primarily American and European ret ailers, Li et) Fung works with an ever expanding ne bothrk PORTRAIT BY LANCE HIDY 103 SUPPLY CHAIN MANAGEMENT, HONG KONG STYLE of thousands of suppliers around the globe, sourcing robes and otherwise consumer goods ranging from toys to fashion accessories to luggage.

Chairman Victor Fung sees the company as part of a new breed of professionally managed, focused enterprises that break on Hong Kongs expertise in distribution-process technology-a host of informationintensive inspection and repair functions including output development, sourcing, financing, shipping, handling, and logistics. Founded in 1906 in southern China by Victor Fungs grandfather, Li &) Fung was the fir st Chinese-owned export company at a time wh! en tbe China trade was controlled by international commercialised houses. In the early 1970s, Victor was teaching at the Harvard line of reasoning School, and his younger brother, William, was a newly minted Harvard M.B.A. The two young men were called home from How do you define the diHerence in the midst of what Li & Fung does today-supply chain managementand the...If you want to get a large essay, order it on our website: OrderEssay.net

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